Unilever Negotiation Method · 8-Step Practice Sprint

TradeCraft by Unilever

Plan stronger. Trade smarter. Land better deals.

An AI-guided learning cockpit that helps procurement buyers prepare, negotiate and follow through with confidence — new here? Follow the roadmap below.

Start your journey Open Dealigence Arena

My current sprint

0 / 8 stages

Choose a case to begin

Continue journey

Deal readiness score

0/100

Planning quality

Learning streak

3 days

Badges earned: 0

Complete a sprint to earn badges

What is TradeCraft?

Learn the method

20 methodology cards teach the Unilever Negotiation Method — from fact vs assumption to conditional trading and the power of silence.

Plan the deal

Turn a real case into a structured plan: interests, BATNA, trade ladder, target and walk-away positions — coached step by step.

Practise live

Negotiate with an AI counterpart in the Dealigence Arena, then import results for a scored debrief with tactic radar and badges.

Your roadmap — how to use TradeCraft

Five steps, at your own pace

1
Start with the methodology library
Skim the concept cards to get the shared language: interests, BATNA, anchoring, conditional trades and counterpart tactics.
Browse the library
2
Pick or create a case
Use a sample procurement case or enter your own supplier situation in Case Intake. Everything downstream is built from this.
Open case intake
3
Plan the deal with your coach
Work through steps 1–4 — discover, shape strategy, forecast the counterpart, set your position. Your readiness score updates as you go.
Start planning
4
Practise in the Dealigence Arena
Launch a live AI negotiation, then bring the transcript back into TradeCraft with Import Results.
Open the arena
5
Debrief, land and improve
Review your scorecard and tactic radar, close the agreement in Land the Deal, and keep every artifact in your library.
See the debrief

The 8-step negotiation journey

Open journey map

Step 0

Entry Diagnostic

Baseline readiness

Step 1

Discover

Build the fact base

Step 2

Shape Strategy

Build leverage map

Step 3

Forecast Counterpart

Predict the counterpart

Step 4

Set Position

Define targets and trades

Step 5

Open and Propose

Craft a strong opener

Step 6

Counter and Trade

Live simulation

Step 7

Close and Commit

Lock the agreement

Step 8

Follow Through

Activate the plan

Your persona coaches

Nova Bridge

Adaptive Diplomat

Relationship, rapport, stakeholder tone, de-escalation and trust.

Aria Nexus

Strategic Analyst

Fact base, leverage, market logic, power diagnosis and scenario planning.

Kai Vector

Results-Driven Executor

Targets, anchors, proposal discipline, give/get logic and closing.

Zara Sync

Empathetic Collaborator

Active listening, packaging, value creation and joint problem solving.

Orion Flux

Innovation Catalyst

Creative options, reframing, complex levers and post-deal learning.

Recent and sample cases

Pick a case to start the sprint, or build your own.

Packaging Supplier Price Increase

Packaging · Decision required within 3 weeks before quarter close.

Logistics Capacity and Service Level Renegotiation

Logistics · Capacity commitments must be locked within 4 weeks.

Ingredient Supplier Sustainability Negotiation

Raw Materials / Ingredients · Sustainability reporting cycle in 6 weeks.

Dealigence Arena

Practice live with an AI counterpart.

Artifacts library

All your plans, scripts and debriefs.

Admin / Content

Manage stages, coaches and cases.